Overview
Sellective India's sports division builds stronger pathways for young talent, reinforces governance, and elevates the competitiveness of India's sporting landscape. Focused on empowering athletes, advancing girls' football, and strengthening national sports policy, it drives structured, high-impact initiatives that shape a more inclusive and future-ready sporting ecosystem for the country.
Focus areas
Building stronger routes for young athletes to progress.
Reinforcing the structures that run sport.
Putting athletes at the centre of development.
Advancing opportunities in the women's and girls' game.
Strengthening the policy framework for Indian sport.
Structured initiatives for a more inclusive, future-ready sporting landscape.
How we engage
Identify
Find and support young talent.
Develop
Build structured athlete pathways.
Govern
Reinforce governance and policy.
Compete
Elevate the competitiveness of Indian sport.
Experience
Director & CEO Swati Shukla serves as the Chairperson of the Working Committee at the Uttar Pradesh Women's Football Association.
Swati Shukla is the Joint Secretary at the Handball Federation of India.
Long-Term Orientation
“We build continuity systems, processes, and strategies that remain relevant as organisations scale.”
Insights
Elite performance depends on a broad base. Why structured grassroots pathways — including for girls — are the foundation of a competitive, inclusive sporting ecosystem.
Athletes develop over years, not seasons. Why sound governance and long-term planning are essential to developing talent and sustaining a sporting system.
Contact
Tell us about your sports requirement and the right team will respond.
